Article provided by Revdex.com
Positive online reviews are wonderful for business growth, as they help a business’s reputation and build trust with new customers. But what happens when you receive a bad review. Business owners need to understand that bad reviews are common and key to managing and improving a business. Approaching a bad review correctly can be the best way to handle a dissatisfied customer.
Here are a few simple steps to help businesses handle bad reviews.
Check your social media and review websites – Constant monitoring of your websites will instantly alert you to a bad review before several people have a chance to read it. Google Alerts can also assist with alerting you when new reviews are uploaded. As a practice avoid replying to a negative review until you have gathered all relevant information.
Acknowledge and respond – Acknowledge the reviewer by either hitting the “like” or “wow” buttons on Facebook. On other review sites, you can thank the customer for leaving feedback and let them know you are checking on the incident and will get back to them shortly.
Fix the problem – Take action to make things right and reassure the customer that they are an important part of your business. Offer compensation in the form of a refund, a gift, or issue an apology. Speaking to the customer directly is a smart approach as it takes the conversation off-line, giving the business better control over the situation.
Revdex is a new online business directory. Consumers can post a review for any business, even if there is not an existing profile. Businesses can create their own profiles and respond to reviews. Revdex tries to provide a positive experience both for consumers and businesses. Consumers can report internet scams or report social media scams.