Simplicity Matters for Email Marketing Design

Everyone wants their marketing emails to catch the eye of recipients and encourage them to read the content. A large factor in determining if an email is effective is in its design. However, too many people decide to make their emails too eye-catching by overloading it with design elements. An overstuffed email often serves the opposite effect of its intended meaning — it turns readers off from reading more rather than enticing them to read on.

Keeping your email design simple is one of the most effective ways to reach new customers. Having an email packed with elements typically makes it difficult for readers to know which parts are the most important. They will either not pay attention to the key selling points or become overwhelmed and close the email. In either case, the result is an email marketing opportunity that is missed.

Having an email design that is cluttered and overstuffed can also lead to your emails being treated as spam. Many spam filters will consider emails that have too many images as being likely spam, for example. This can mean that your email marketing message never has a chance to reach a large percentage of your target audience.

Working with a knowledgeable email design company such as eTargetMedia can help you to achieve a powerful template for your email marketing campaigns. Through the use of intelligent design, you can make sure that the customers clearly understand the key message you want to communicate through your email. Keeping the focus on your key message rather than the bells and whistles around it is always an effective marketing technique.

eTargetMedia offers a full range of creative services for businesses of all sizes. This includes HTML email design, landing page development and website design.